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45 Tom II # 1134
Multifunctional rural development in market offer

Being created by many different subjects the tourism product is a complex idea consisted of many specific elements, which are partially differentiated, partially similar, but always complimentary.

Countryside regions state a separate type of tourism regions because of the type of social and natural environment and the way of how they are used for tourism purposes. Additionally the tourism multiplying effect supports development of other functions of countryside areas.

Countryside areas as tourism regions are subjects of supply in the tourism market. Creating an complex offer giving to tourist a real freedom of choice between many possibilities of spending time during a stay in countryside region may be a key factor for achieving a success in the tourism market.

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