The paper presents results of research on the influence of impact loading on sensitivity of apples to bruising at variable values of the drop height and the number of impacts. Values of power impulses, contact surface area and surface pressure as the function of height and the number of bruises were determined. Photographic documentation was prepared, which served for carrying out a computer analysis of images in order to determine the volume of the damaged tissue and for presenting the assessment of quality sensitivity of apples to impact. Measurements at impact loading were carried out with the use of Tekscan apparatus on a specially constructed research stand, whose operation was based on the pendulum principle. Analysis of volume changes of deformation as the function of temporary powers during impact proved that at the increase of loading from 57 N to 106 N a violent increase of the volume value from 363 do 6233 mm3 took place. Analysis of surface pressures confirmed occurrence of maximum values for first impact to apples, whereas the highest value of 2.256 MPa was obtained for the drop height amounting to 250 mm. Independently from the drop height, after ten impacts, surface pressures stabilize at the level 0.160 MPa. It was determined that the investigated apples prove high sensitivity under the influence of impact loading. The drop height was estimated to be 30 mm, which may be recognized as the value, which does not cause plastic deformations.